How Oribe Started; The Brand Story
World-renowned celebrity stylist, Oribe Canales, originally from Cuba, was at a New York Chanel show in 1992. There, he was showcasing his deliberately disheveled hairstyles that were receiving a great deal of attention. Soon thereafter, Oribe teamed up with veterans of the beauty industry; Daniel Kaner and Tev Finger.
Oribe has been around for what many have considered as some of the most important milestones, as he was one of the first American stylists to style the European collections, to the invention of the supermodel. This is when Oribe partnered with iconic photographer, Steven Meisel in the late 1980s. You may recognize supermodel names such as; Linda, Christy, and Naomi. A vast amount of Oribe’s work has appeared on covers of magazines, and graced runways all over the world. He also worked with Jennifer Lopez at the heights of her millennial celebrity, experiencing significant attention namely for the cover of her first album, and then for her sexy 60s fashion hair at the 2002 Academy Awards.
For well over 15 years, Oribe has persistently set new standards with his red carpet work on many A-list celebrities, appearing on many runways, countless covers of Vogue, and many ad campaigns, such as; Louis Vuitton and Dolce and Gabbana. Currently, he has a salon located in Miami, catering to several up and coming stars of tomorrow. Oribe continues to invent and reinvent, building his influence in the hair and fashion industry, as he truly is passionate about his craftsmanship.
Products Oribe has a wide variety of high performance hair care collections. Being an independent brand, each product has its own carefully crafted agenda. Oribe offers salon owners a support program with a direct distribution model and top product knowledge specialists, just an email or phone call away. These are some of the more award-winning products.
The flash form finishing spray wax is an ultra fine wax that creates buildable texture for long-lasting hold. It is great for adding some sheen to a bridal style or special occasion hair, and also creating separation and texture to short haircuts. Their Serene Scalp Collection is gently formulated to keep your hair hydrated, healthy, and free from flakes. This collection includes an anti-dandruff shampoo, balancing conditioner, and leave-on treatment. In the Gold Lust Collection, there are several products, namely the dry shampoo, repair and restore shampoo and conditioner, and the imperial blowout transformative styling creme. The dry shampoo is sprayed in the scalp area to absorb oil and impurities, and brushed through, giving your hair softness and strength. This product is great for using after the gym, extending your blowout, and giving your hair a little extra volume or texture for those special occasion hairstyles. Repair and restore shampoo and conditioner rejuvenates the hair and scalp to give your hair more strength. The blowout creme creates a flawless blowout lasting for days, while adding shine, softness, and density. Oribe has several other collections of products, including a Beautiful Color line to keep your haircolor looking fresh and rich, a Signature Line, Volume, Brilliance and Shine, Moisture and Control, and Bright Blonde, to keep those blondes looking true to their color.
In addition to Oribe’s many hair care products, they also have beauty products including some makeup and a perfume/cologne. The cologne/perfume is Oribe’s signature scent, Cote d'Azur, which was developed in an old French fragrance house. Its roots trace all the way back to the 1800s. The fragrance is bright, yet calming, perfect for anytime of the day.
Oribe’s packaging is award-winning where the consumer can expect a perfect blend of old-world heritage with modern elegance. Each and every detail of the bottles were carefully crafted, making the brand fun, sophisticated, and elevated.